ASR: The Story
The Affiliate Standard Reporting initiative originated in 2019 when four leading affiliate companies converged to address the need to standardize data and reporting
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ASR Impressions
NetRefer, the leading Affiliate Marketing Platform, joined the ASR movement to facilitate cooperation and enablement. Once it was clear how ASR would be redefining reporting requirements and data practices, it was time to start enabling these changes through product and technology.
ASR brings together industry partners and introduces standardization concepts and practices to govern affiliate reporting and data consumption. ASR will increase trust, transparency, utility, efficiency, and profitability for both Affiliates and Operators – they know they’re working with ASR-compliant platforms that handle current and future realities that will instill confidence and peace of mind.
NetRefer, the leading Affiliate Marketing Platform, joined the ASR movement to facilitate cooperation and enablement. Once it was clear how ASR would be redefining reporting requirements and data practices, it was time to start enabling these changes through product and technology.
ASR brings together industry partners and introduces standardization concepts and practices to govern affiliate reporting and data consumption. ASR will increase trust, transparency, utility, efficiency, and profitability for both Affiliates and Operators – they know they’re working with ASR-compliant platforms that handle current and future realities that will instill confidence and peace of mind.
The ASR Vision
The vision driving ASR is to streamline data and the way in which it is delivered, increasing reliability and granularity, in smart and simple ways. Streamlined and simple – key practices that will increase transparency and build trust between Operators and Affiliates.
ASR will start by addressing Financial Reporting needs. Eventually, ASR is intended to address all areas of reporting. The end goal is to have ASR become the standard for reporting throughout the industry – a widespread solution that reduces customization, servicing, and maintenance costs and time.
ASR is led by affiliates and brings together key industry stakeholders, operators, and service providers. It will be governed by the same entities, yielding benefits for everyone involved. It’s a true affiliate community initiative promoting inclusiveness, fairness, and better communication – optimizations that increase efficiency and maximize profitability for all parties.
The vision driving ASR is to streamline data and the way in which it is delivered, increasing reliability and granularity, in smart and simple ways. Streamlined and simple – key practices that will increase transparency and build trust between Operators and Affiliates.
ASR will start by addressing Financial Reporting needs. Eventually, ASR is intended to address all areas of reporting. The end goal is to have ASR become the standard for reporting throughout the industry – a widespread solution that reduces customization, servicing, and maintenance costs and time.
ASR is led by affiliates and brings together key industry stakeholders, operators, and service providers. It will be governed by the same entities, yielding benefits for everyone involved. It’s a true affiliate community initiative promoting inclusiveness, fairness, and better communication – optimizations that increase efficiency and maximize profitability for all parties.
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The Architects of ASR
Established in 2004, Better Collective is one of the top digital sports media groups. Listed on Nasdaq Stockholm (BETCO) and with its headquarters in Denmark, Better Collective boasts 16 offices worldwide housing 750+ employees. They engage their audience with data, information and tips for sports entertainment through several sites. They also have a massive sports betting network – bettingexpert.com.
Catena Media is a world leader in online lead generation for companies in the iGaming and Finance industries. Their strategies focus on organic growth combined with geographical expansion and acquisition. They went from being a passion project of two people in 2012 to a company of 400+ employees spread out over 8 locations worldwide. Their massive product portfolio includes renowned sites such as AskGamblers and AskTraders.
Established in 2011 with the aim to revolutionize affiliate marketing in the Nordic regions, Game Lounge has grown to become a leader in SEO all the way from the European market to the Asian one. Its vast portfolio of products focuses primarily on the online casino niche, while also providing digital marketing for various other industries. Game Lounge employs 120+ individuals, spread out through 6 countries.
Raketech was established in 2010. Today, it’s a major affiliate company handling data and leads in the iGaming sphere. They take a smart and straightforward approach to assisting clients through a 4-way strategy. They’re listed on the Nasdaq First North Premier Growth Market. Their extensive product portfolio caters mainly to the Online Casino niche.
Established in 2004, Better Collective is one of the top digital sports media groups. Listed on Nasdaq Stockholm (BETCO) and with its headquarters in Denmark, Better Collective boasts 16 offices worldwide housing 750+ employees. They engage their audience with data, information and tips for sports entertainment through several sites. They also have a massive sports betting network – bettingexpert.com.
Catena Media is a world leader in online lead generation for companies in the iGaming and Finance industries. Their strategies focus on organic growth combined with geographical expansion and acquisition. They went from being a passion project of two people in 2012 to a company of 400+ employees spread out over 8 locations worldwide. Their massive product portfolio includes renowned sites such as AskGamblers and AskTraders.
Established in 2011 with the aim to revolutionize affiliate marketing in the Nordic regions, Game Lounge has grown to become a leader in SEO all the way from the European market to the Asian one. Its vast portfolio of products focuses primarily on the online casino niche, while also providing digital marketing for various other industries. Game Lounge employs 120+ individuals, spread out through 6 countries.
Raketech was established in 2010. Today, it’s a major affiliate company handling data and leads in the iGaming sphere. They take a smart and straightforward approach to assisting clients through a 4-way strategy. They’re listed on the Nasdaq First North Premier Growth Market. Their extensive product portfolio caters mainly to the Online Casino niche.